Adduro
TVC Production
B2B
A founder-led CTV campaign that put Adduro’s money where its mouth is.
A founder-led CTV campaign that put Adduro’s money where its mouth is.
Services
Video Production, Conversion Rate Optimization, Measurement & Analytics
Timeline
3 months
The Challenge
The Challenge
Adduro operates in an adtech category where credibility is often bought, not earned.
Well-funded competitors use celebrity spokespeople to signal scale and safety — enough VC money to put faces like Ryan Reynolds in ads and imply, “this must work.” For brands spending millions of dollars a month on media, that kind of signaling matters.
Adduro didn’t have that luxury. They are self-funded, smaller, and newer — even with competitive pricing, more hands-on service, and a technically stronger platform.
That created a credibility gap.
Adduro couldn’t outspend incumbents or borrow legitimacy through celebrities. But doing nothing meant staying invisible to buyers who default to the safest-looking option.
Adduro operates in an adtech category where credibility is often bought, not earned.
Well-funded competitors use celebrity spokespeople to signal scale and safety — enough VC money to put faces like Ryan Reynolds in ads and imply, “this must work.” For brands spending millions of dollars a month on media, that kind of signaling matters.
Adduro didn’t have that luxury. They are self-funded, smaller, and newer — even with competitive pricing, more hands-on service, and a technically stronger platform.
That created a credibility gap.
Adduro couldn’t outspend incumbents or borrow legitimacy through celebrities. But doing nothing meant staying invisible to buyers who default to the safest-looking option.
The Solution
The Solution
The Solution
We turned the perceived weakness into a strength and put Adduro’s founder, Brandt, front and center — positioning him as the decoder of modern marketing noise.
We shot a highly polished CTV campaign called The Marketing Decoder, anchored by a 60-second flagship spot. The production quality was deliberate: polished, confident, and built to signal seriousness and stability.
But instead of outsourcing trust to a celebrity, the campaign made a different appeal. By using the founder as the spokesperson, Adduro spoke directly to founders and marketing leaders who want more than a shiny object — they want a platform they can actually rely on.
When your CEO calls you at 8 p.m. on a Friday asking why their friend in Michigan hasn’t seen your CTV campaign, who do you want on the other end of the line — Brandt, or Ryan Reynolds?
We extended the campaign into a modular system:
A 60-second CTV spot
A 30-second cutdown
Multiple 15-second versions optimized for social
Crucially, the campaign ran on CTV using Adduro’s own platform. The message and the medium were the same.
To capture and convert the demand the campaign generated, we also designed and built conversion-focused landing pages tailored specifically for CTV traffic — ensuring the credibility earned on screen carried through to action.
We turned the perceived weakness into a strength and put Adduro’s founder, Brandt, front and center — positioning him as the decoder of modern marketing noise.
We shot a highly polished CTV campaign called The Marketing Decoder, anchored by a 60-second flagship spot. The production quality was deliberate: polished, confident, and built to signal seriousness and stability.
But instead of outsourcing trust to a celebrity, the campaign made a different appeal. By using the founder as the spokesperson, Adduro spoke directly to founders and marketing leaders who want more than a shiny object — they want a platform they can actually rely on.
When your CEO calls you at 8 p.m. on a Friday asking why their friend in Michigan hasn’t seen your CTV campaign, who do you want on the other end of the line — Brandt, or Ryan Reynolds?
We extended the campaign into a modular system:
A 60-second CTV spot
A 30-second cutdown
Multiple 15-second versions optimized for social
Crucially, the campaign ran on CTV using Adduro’s own platform. The message and the medium were the same.
To capture and convert the demand the campaign generated, we also designed and built conversion-focused landing pages tailored specifically for CTV traffic — ensuring the credibility earned on screen carried through to action.
Brandt Bodamer
Founder & CEO of Adduro
Effortless process. Exceptional results. What Trash was able to pull off on a tight budget was nothing short of amazing.
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Brandt Bodamer
Founder & CEO of Adduro
